Sam's BLOG

Father's Day Gift Guide - American Salon

By Sam Burns | June 05, 2017

This Father's Day, why not give him something that will make him look (and feel) as awesome as he really is? These grooming go-tos are guaranteed to please and pamper even the toughest of men.

Hats off to all the amazing dads out there!

The feel-good tingle of Tea Tree Special Shampoo and Conditioner will turn his morning shower into a much-deserved retreat. For the ultimate refreshment from head to toe, throw in a Tea Tree Body Bar.

If Dad's more of a minimalist when it comes to his grooming routine, he'll be a big fan of Double Hitter. The 2-in-1 shampoo and conditioner combo will set him up for great style without much effort.

Best Paul Mitchell Products for Dad:

The creamy lather of Tea Tree Shave Gel will give him a clean, close shave while protecting his skin from razor burn. To calm sensitive skin post-shave, Tea Tree Hair and Body Moisturizer is the tool for the job.

MITCH Heavy Hitter Deep Cleansing Shampoo by Paul Mitchell will be available in May 2014. The shampoo washes away dirt and product buildup, deep cleans without stripping natural oils and has a refreshing cedar and agave scent. It is ideal for normal to oily hair types.

In addition to the shampoo, MITCH is introducing a High Octane Grooming Kit to celebrate the launch of its new product. The kit is packaged in a metal oil can for on-the-go men and for a masculine merchandise display.

Find a styling product perfectly tailored to his needs:

For the dad who wants a thicker look: Reformer bulks up hair with a matte finish and powerful hold.

For the product-shy dad: Clean Cut gives any hair type a clean, natural finish that won't look over-styled.

For the dad who wants flexibility: Tea Tree Shaping Cream delivers flexible styling power and loads of texture.

For the dad who wants total control: Super Clean Sculpting Gel provides maximum hold and shine with a flake-free finish

What are exceptional services to provide for Father's Day? Are there any special services for fathers and sons?

Sam Burns says:

  • I love The Tea Tree experience with a hot towel. It's a great stress buster and quick service to refresh and renew
  • Host a Father's Day party or open house and promote summer products, if possible. Many guys are hands-on, so offer demos for those who attend, especially if you sell sporting goods or tools.
  • Hold raffles for prizes that men would want and donate the money to charity to get free press. A great prize idea is a gift certificate for your place of business.
  • For pocket-money sized budgets pop a basket of inexpensive gifts for dads on your salon reception desk.
  • Create prominent Father's Day retail displays

Any expert marketing tips that can be provided?

Sam Burns says:

  • Dad and lad promos are all the rage! It's a great bonding experience and 2 cuts in less than 40 min., cha ching!
  • Keep men's areas clean and clutter free. Use words for men like detail and stress buster.
  • Give your e-newsletters and social media posts more Dad-appeal with male grooming tips, ideas and trends.
  • Suggest a Father's Day "Competition" hosted on a social media site.

Best tips on retailing gift sets in the salon?

Sam Burns says:

  • Include tea tree body bar and shave gel as they are excellent sellers and a MANtastic value~


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